Apple Debuts New http://t.co/YoK2wxkK Vanity URLs For Developers During Super Bowl http://t.co/AUNVhJnR via @techcrunch
February 04, 2013
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Apple Debuts New AppStore.com Vanity URLs For Developers During Super Bowl
Look! Apple just released a new product during the Super Bowl. Actually, it's a new product for App Store developers - short "AppStore.com" vanity URLs. The domain made a grand public appearance at the end of the ad for the new Star Trek movie, which pointed viewers to Appstore.com/StarTrekApp instead of, perhaps, Facebook.com/StarTrekMovie or the movie's homepage, which is the kind of link that usually gets this prime spot in TV advertising.